The EduEdge Story - How We Got Started
EduEdge was founded back in 2013 by our Founders, Mr Edwin Edangelus Cheng and Ms Rowena May Yue. Mr Edmund Ong joined the Management Board as a partner a year later.
What started off as a nondescript one-man tutoring class of just six students from a room in a HDB flat, quickly flourished by word of mouth into a two-storey education centre in Serangoon and a Team of more than 20 staff, supporting over 1,000 students every year.
The early inspiration of EduEdge was started from Edwin’s personal journey to exceptional English grades and motivated by the desire to help students learn English more effectively.
Edwin’s search for a better way to learn English began back when he was a student.
Back in his schooling days, he was the typical Singaporean student who was excelling in his Mathematics and Sciences but never in the English Language.
The common responses given by his English teachers when he asked them for help were either:
“You need to feel the language”
“You need to read more and write more”
Sadly, even though Edwin WAS practising and ploughing through tons of English assessment books and attending tuition classes, they did not help him at all.
The breakthrough in mastering English came only after his National Service stint when Edwin enrolled in the Arts and Social Sciences, rather than the expected route of Mathematics and Science, in University.
His background in both the Sciences and Languages provided him with the academic advantage to conceptualise a more structured approach to mastering the English Language.
Edwin realised that the reason why he and many other students were not improving in English was not because they lacked talent but because they did not have the right technique.
“Every student has what it takes to excel in English. All they need is the Right Teacher and the Right Teaching Methodology.”
With this thought utmost in his mind and heart, Edwin has fine-tuned this teaching methodology, and codified the approach into a ‘Formula-Style’ learning system so that any student can finally find English to be a subject which is learnable, understandable and doable just like Math or Science!
To date, more than 2000 students from over 120 mainstream, independent and private schools have already benefitted from EduEdge’s revolutionary method of learning English – with over 70% achieving B3, A2 or A1 in the national exams and close to 80% improving by 2 grades or more.
80% of EduEdge’s students and parents travel from different parts of Singapore - Tampines, Jurong, Woodlands and even Johor Bahru - to our single location in Serangoon! We even have a student from Penang, Malaysia who is on our programme!
“We help people move forward and improve their lives by making English learnable, understandable and doable.”
We believe that all students can learn and improve in English regardless of their starting point when they have the right learning attitude and are supported with the right teaching method from the right teachers.
We pledge to help students who are serious about mastering English not just improve their grades but acquire and develop language skills which they will need in life and for life.
The EduEdge Experience demystifies the learning of English by making English Learnable, Understandable & Doable by adopting a Step-by-step, Structured and Systematic approach.
If students are working on these practices mindlessly or blindly, how would they know how to improve themselves?You would agree that it is dangerous for any student to approach the subject with their minds and eyes closed. That is like driving a car on the road while being blindfolded!At EduEdge, we believe that while practices do play a key role in students’ mastery of the English Language, it is more important that students are practising mindfully (not mindlessly).
Students need to know:
- What mistakes have I committed?
- Why have I committed these mistakes?
- How can I avoid these mistakes again?
- How can I further improve?
What is unknown to most people is that English can in fact be studied in a step-by-step way by using “formulas”, just like how we would learn Math and Science.
Using TEMS, we’ve come up with a collection of “formulas” that are easy-to-remember and easy-to-apply for your child.
Think of these “formulas” as STEPS that your child must take in their thinking when they approach a question during the exam - whether it is writing an essay or tackling a reading comprehension.
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